Normobaria OskarVita
Project Scope:
✅ Brand strategy development,
✅ Full visual identity,
✅ Promotional photo sessions for the clinic,
✅ Creation of an extensive responsive website,
✅ Social media management – Facebook,
✅ Google Business Card,
✅ Marketing - Facebook ads and Google ads.
✅ Offline marketing - print media.
Introduction
OskarVita is a locally owned and operated company that was established in 2022 and specializes in providing oxygen therapy services in Kamieniec Ząbkowicki. Together with the owner, Mrs. Urszula, and her daughter, Marlena, we have created a solid and effective system for presenting, communicating, and distributing their brand both online and offline.
There was a lot of work - many hours of discussions, planning, and testing. We invite you to discover the story of this very elegant, educational, and visually pleasing project. Like every new company in today's realities, OskarVita faced many significant problems and challenges right from the start. Below are a few of them:
Very low brand awareness among customers.
Lack of trust and interest from potential clients.
Lack of a clear idea of themselves and how to stand out from competitors.
Limited initial revenue = a small budget for marketing activities.
Workflow
Website as a Communication Hub:
Every path leads somewhere, and in the case of oxygen therapy in Kamieniec Ząbkowicki, the marketing funnel focuses on the website, specifically on the appointment booking form. Simple? Not entirely. Oxygen therapy is still relatively unknown and even perceived as abstract or, worse, absurd within the local community's awareness.
"What a scam! Why should I pay for breathing oxygen? This is ridiculous."
When it comes to health interference, potential consumers are often skeptical about such services. Therefore, it was crucial to dispel doubts and gain trust by presenting a professional offer and educating about the safety and benefits of oxygen therapy. I created a content plan for the website and commissioned a copywriter to write the content in line with the brand tone we developed earlier.
Website Design Objectives
I designed the OskarVita website with the intention of conveying the genuine experience of the oxygen therapy clinic. I aimed to transfer and reflect the wonderful atmosphere created by the owner offline to the online platform.
Most of the competition's websites have a rather clinical aesthetic - dominated by cold colors, light blues, and sometimes greens. I decided to take a different approach here. OskarVita's Oxygen Therapy Clinic in Kamieniec Ząbkowicki is an elegant place that emphasizes guest experience. It is located next to Mrs. Ula's family home, which directly translates into an incredibly warm and homely atmosphere.
The website's fonts, style, and colors are consistent with the clinic's design, predominantly featuring white and gold. There is no cognitive dissonance! Regardless of the brand communication channel, we enter - we feel as if we have crossed the threshold of the clinic and can experience the vibe of this place.
Easily accessible on all types of devices
One of the target groups includes older individuals. Therefore, a priority was to make the design clear and user-friendly, with the most important information easily accessible on all types of devices.
Thus, the visual aspect was not the only focus; apart from attracting attention and looking appealing, the new website had to be an effective tool for acquiring clients. We strongly emphasized user education, creating ample content about oxygen therapy and its health benefits. Gaining trust was essential for us, and we focused on transparency, authenticity, and clarity in presenting information about oxygen therapy.
The important task of photos on the website
However, it was not just about making the website lively - filled with pictures of people, warmth, and smiles, but also about incorporating the knowledge and professionalism that Mrs. Urszula embodies.
Together with the talented photographers “czajnik” and "timmy” we organized 3 photoshoot sessions, and the resulting material seamlessly integrated into the website.
Brand Distribution
We decided on two channels - newspaper advertisements and Facebook. As part of the campaign, we targeted a broad audience, educating them about the benefits of oxygen therapy and showcasing Mrs. Urszula's professional approach to providing services.
The effect of these actions, especially Facebook ads, was very positive, attracting the interest of dozens of individuals who wanted to learn more about this treatment method. As a result, we gained our first customer. I remember that after this success, Marlena and her mother called me and said they were opening a bottle of champagne because now they know it will be smooth sailing, like a snowball effect.
And so it has been for over six months now - we have been working together consistently, expanding the customer base, and building awareness of the OskarVita brand in the local market.
I am very satisfied with over six months of cooperation. Mateusz is very goal-oriented and has a fresh approach to business. Additionally, after 6 months he is just as committed to our project as at the beginning.
After the first conversation, I knew I had come to the right place and I didn't need to look any further. We quickly found a common point of view on how my company should present itself on the Internet and how we would attract customers for oxygen therapy services.
Mateusz coped brilliantly with the task of creating a logo, website, social media and marketing campaigns. Step by step, each stage was carried out with great care and attention to detail.
His skills and knowledge are impressive, and his approach to work is professional and reliable. Thanks to his help, I managed to acquire my first clients and open an office offering oxygen therapy services in Kamieniec Ząbkowicki. I highly recommend him to everyone as a reliable and effective collaborator.
Urszula and Marlena Krąż
Owner OskarVita Normobaria Kamieniec Ząbkowicki